What conventions of advertising are evident in this text?
There are many conventions evident in this advertisement of advertising techniques. Firstly to open the advert they have given a fact of the location and timing/date this has already drawn the audience in as they are wondering what it could be about since the usual adverts never start of this way. Secondly the camera shots are as they are being viewed from security cameras because of their position, the sudden use of music beginning also draws the audiences attention as it is slightly “random” and unusual to hear a person singing that loudly in the middle of a train station, gradually as dancers start to join in, thoughts begin to enter the audience’s mind as to what is all this about especially since it is so routinely done it must be a set up. There is no evidence of what the actual advert is promoting however they do leave clues such as zooming into people who are on their phones recording or taking pictures. The use of different style’s of music is another convention as they have attempted to invite all audiences in e.g. playing pussycat dolls ”Don’t cha” would attract a younger audience as it is a contemporary popular song and then playing “the mashed potato dance” which is a much older song of the 60’s would attract older generation in. The unity of all the travellers in the train station gives out the “feel-good” feeling of how they may be very different from one another e.g. we see black, white Asian people, old and young all coming together in the name of music. In the end when they give their slogan the understanding of the advert is made clear how absolute spontaneous events could happen randomly at any given moment and T-mobile could be there to help you share the moment.
How is technology represented in this advertisement?
In this advertisement technology is represented as a positive thing and reinforces people about the greater good in what it can provide for you such as sharing the little moments in life that make you happy with other people. The scenario in the advertisement makes one believe it is impossible for that to happen completely randomly however those thoughts can be put aside as people are enjoying the moment with their mobiles. Every few shots we see people using their mobiles this represents the popularity of mobiles and how everybody has one and technology has reached everyone and it is more “shocking” to see people with out mobiles. The advert is trying to portray that it is the technology which is making these people smile seeing this abnormal situation then being able to share it with the world. T-mobile is trying to persuade viewers that it is companies like itself that help to make life easier and technology has simplified itself so moments like this can be shared in a matter of minutes.
What is communicated about the T-mobile brand and the experience it offers?
T-mobile has attempted to communicate a various amount of things. The first thing we notice when watching the advert is the diversity between people and then the unity between them. Everyone is so different in Race, culture, gender, age and social class however they have been united with the common purpose of music and dance. This tells us that t-mobile values all different types of audiences and intends to reach out to all of them. T-mobile is a network service available to everyone regardless of the ethnic differences. From the advertisement t-mobile are promoting that by joining their network service they offer an experience which will be enjoyable and they will be able to communicate and share moments like these much easily.
What target audience is T-mobile aiming to attract in this advertisement?
In this particular advertisement T-mobile have not specified a particular audience however has gone for reaching out to everyone from every background as they are trying to present that t-mobile is for everyone. Although their primary audience would be from 15-40 as they are the ones most in touch with technology, this precise ad reached to old pensioners as well as younger audiences. By portraying all the different characters of society in this one advertisement t-mobile have aimed to attract most of general public from every sector, including the business men who take the trains to the cleaners of the station
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