Mr Bean’s Trailer Analysis

http://www.youtube.com/watch?v=ZV_HYwmEi_k

There are a number or trailer conventions presented here in this trailer, the first one being as an introduction to the movie they give a preview of the last movie Mr bean was in as a reminder to viewers who has previously seen this movie. Another convention is as this was a comedy film; the narrator had a light-hearted humorous tone as to invite viewers who enjoyed comedy to watch the film he along with the scenes followed gives an insight as to what can be expected from the movie. Also the music playing in the background was light and bouncy and fitted well with the events on the screen, so much so it almost seemed diegetic. Also at the beginning of the trailer they give the name of the company which produces the film which was “universal studios” this is a very important convention as it is seen in virtually all trailers. In order to show the highlights of the film in such a short time, they must even it out, as to show some long scenes and some short ones, but all together there aim is to make people laugh so they show the funniest scenes in the movie. All the conventions mentioned are typical of trailers, however there are also some specifically for this film. Not only because it is a comedy but because of who it is starring who is already known as a comical genius worldwide, so it quite familiar to the comedy audience.

The trailer has used many forms of media language such as camera shots/angles, mis-en-scene, editing and sound. The very first scene of the trailer starts of with the bouncy music in the background and the scene of which Mr Bean is opening a tap in a public toilet, however all the water splashes over his trousers and in order for him to dry them he stands underneath the dryer. The camera zooms into the tap as it is splashed and also onto his trousers to show the audience that it looked like he had “urinated himself” this use of comedy in the very first scene of the trailer draws the audience in immediately as they have now identified it is a comedy and will want to continue to watch the rest of the trailer. The trailer has used sound very effectively in attempting to establish the film’s genre in addition to the music they have used “cartoon like” diegetic sounds e.g. when he is thrown of the train there is a sound of a cat screeching. Another example when he is waiting for the car and he puts his thumb out there is boomerang like sound you would expect to hear from cartoons, also the horn of the car does not seem diegetic. They have used a lot of editing of sound in this trailer in order to add humour as it emphasises the situation.

The target audience for this movie trailer is more vast than usual, because it is based on a family comedy T.V series that started of in 1990, so children, teens and parents from that era would be interested in the new 2007 movie and now this would include grandparents too. Also as it is child-friendly humour, children of this age would be interested too. The socio economic group would be C1,C2,D. Males and females would be attracted to this as Mr bean’s humour is on no sexist view and is just for general laughter.

The trailer is very effective in promoting the film, this is because it has shown a preview of the previous film and then leads on to this new film they want viewers to go and watch. There is a narrator telling the audience what the narrative of the story is about, therefore giving an overview so viewers are persuaded to watch it. The trailer shows the best parts of the film which are the funniest, so when people watch the trailer and laugh they will be encouraged to watch the film too.

Work for Monday 18 Oct

This Film poster is for the film "American Gangster" it is a crime film directed by Ridley Scott starring Denzel Washington and Russell Crowe. these are actors known for their "hard-macho image" so its no surprise the target audience is predominantly male middle aged men from a C2, C1, B class range. the target ethnicity is black and white people. The film semi-fits the stereo-type of the bad guy being the black drug-dealer and the good guy being the white cop who cracks the case. The cross cultural consumer characterisation from Young and Rubicon’s psychographic profile is Resigned- seeks survival. 

The poster is in black and white so immediately we know it is going to be a sort of dull film, the two actors faces are cropped out however they leave half of it to show that one man is black and one man is white, also the black man is wearing a black suit and the white man is wearing a white suit suggesting the good v evil/ darkness v light. Denzel Washington the man in black is holding a gun connoting that this film is and will contain violence. Both men are smartly dressed we can infer that this means they are both quite wealthy, this may attract a B class audience. the only bit of colour in this poster is the red line separating the lines "American and Gangster" 

.Red being a colour which is in the American flag, also it co-notates blood and violence. This poster would appeal to their target audience because it lacks in colour, attempts to show that it is a violent film and the people who it is starring may appeal to their audience followers.

GHD textual Analysis

This advertisement has used many techniques in order to persuade its audience to purchase the product of the "GHD" straighter. The advertisement is in black and white with a very demeaning background music. from this we can infer that it is already trying to give a historical context to the straighter. When the voice-over begins it becomes clearer that they are attempting to bring value's of the past into the present as they use biblical references throughout. in every scene the narrator says "tho shall not" and then give a commandant which is also related to Christianity as it refers to the "7 deadly sins". the advert has used religion to persuade viewers to buy their product. Also in the advertisement they have used some amount of "sex appeal" e.g. all the women are good-looking giving the "sexy" look and are dressed in lingerie, when viewers view this they will be tempted to buy the product as it will make think they will be "sexy". This advertisement has used Maslow's hierarchy of needs the safety, love and belonging and esteem needs.


In this advertisement Females are presented as sexually appealing, jealous, violent, girls who commit adultery and have pride. However throughout all this they continue to say these are the things you should not have or "thou shall not". They are all presented as beautiful girls who have clearly used the "GHD" on their hair. Men are presented as "weak hearted" or who give into the sex appeal presented by women. As one man cheats on his girlfriend/wife and another is seen as dead as a women has taken his money and used him to her advantage. The advert presents women as more dominating then men which is very important as a selling technique as women who will buy this product are more likely to thing they have gains some amount of "male dominating" power.

The advert creates a controversy among Christians, as the advert has used biblical references and taken the gospel which is a very holy book in Christianity and turned it into a selling method for GHD consumers. therefore decreasing the value of such a holy book which is respected by so many millions throughout the world into a technique to sell a hair product. the advert is shown on e4 and e4+1 after 9pm so they have censored this advert from children as they are aware it would increase complaints that children are viewing things that are too sexual for T.V. The channel obviously values children as too not show it to them, however it has not valued Christians as it takes their theory of life and turns it into a method to sell their product, many people would be strongly offended by this.

On the basis of this ad the advert appeals to females from a B, C1 socio economic group. As the product is expensive naturally only people with more money would buy this. The product is for all females with mid-length to long hair as these are the only lengths shown in the advert, curly straight or wavy haired girls can all use this product. it is also for people who want quick stylish looks This advert can also appeal to men who have long hair.