There are a number or trailer conventions presented here in this trailer, the first one being as an introduction to the movie they give a preview of the last movie Mr bean was in as a reminder to viewers who has previously seen this movie. Another convention is as this was a comedy film; the narrator had a light-hearted humorous tone as to invite viewers who enjoyed comedy to watch the film he along with the scenes followed gives an insight as to what can be expected from the movie. Also the music playing in the background was light and bouncy and fitted well with the events on the screen, so much so it almost seemed diegetic. Also at the beginning of the trailer they give the name of the company which produces the film which was “universal studios” this is a very important convention as it is seen in virtually all trailers. In order to show the highlights of the film in such a short time, they must even it out, as to show some long scenes and some short ones, but all together there aim is to make people laugh so they show the funniest scenes in the movie. All the conventions mentioned are typical of trailers, however there are also some specifically for this film. Not only because it is a comedy but because of who it is starring who is already known as a comical genius worldwide, so it quite familiar to the comedy audience.
The trailer has used many forms of media language such as camera shots/angles, mis-en-scene, editing and sound. The very first scene of the trailer starts of with the bouncy music in the background and the scene of which Mr Bean is opening a tap in a public toilet, however all the water splashes over his trousers and in order for him to dry them he stands underneath the dryer. The camera zooms into the tap as it is splashed and also onto his trousers to show the audience that it looked like he had “urinated himself” this use of comedy in the very first scene of the trailer draws the audience in immediately as they have now identified it is a comedy and will want to continue to watch the rest of the trailer. The trailer has used sound very effectively in attempting to establish the film’s genre in addition to the music they have used “cartoon like” diegetic sounds e.g. when he is thrown of the train there is a sound of a cat screeching. Another example when he is waiting for the car and he puts his thumb out there is boomerang like sound you would expect to hear from cartoons, also the horn of the car does not seem diegetic. They have used a lot of editing of sound in this trailer in order to add humour as it emphasises the situation.
The target audience for this movie trailer is more vast than usual, because it is based on a family comedy T.V series that started of in 1990, so children, teens and parents from that era would be interested in the new 2007 movie and now this would include grandparents too. Also as it is child-friendly humour, children of this age would be interested too. The socio economic group would be C1,C2,D. Males and females would be attracted to this as Mr bean’s humour is on no sexist view and is just for general laughter.
The trailer is very effective in promoting the film, this is because it has shown a preview of the previous film and then leads on to this new film they want viewers to go and watch. There is a narrator telling the audience what the narrative of the story is about, therefore giving an overview so viewers are persuaded to watch it. The trailer shows the best parts of the film which are the funniest, so when people watch the trailer and laugh they will be encouraged to watch the film too.
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